The U.S. Presidential Campaign and the Loss of American Soft Power

Mr. Donald Trump is elected the forty fifth President of the United States. Aside from the exchange of mutual slanders, the Trump claimed a change from the Obama-Clinton era during the campaign, while Hillary Clinton seemed to substantially legitimize a status quo. American people finally chose a change again, but this time a change to nowhere.

For the people living outside of the United States, the presidential campaign has been seen as one of the most effective tools to spread the American soft power. This time it worked out in the opposite direction.

Personal slanders by both camps were simply ugly. But we now know that such a boasting segregationist or a condescending crime-suspicious character can become the President of the United States. We were surprised and disappointed to find that both the Republicans and the Democrats failed to pick alternatives to such unpopular candidates. We now understand that even the United States suffers from the depletion of the human capital in political leadership.

Through the lens of this presidential race, the divide in the U.S. society has become so clear to the eyes of people all over the world. Even if the United States maintains significant amount of national power, ranging from superb military power, economic might, innovative technology, to still growing population, socially fragmented country is regarded as weak. And too large social divide would eventually deprive the vitality of that state.

The contents of a change also matter. When the past presidential candidates claimed a change, they usually presented something like visions or ideals, even if some of them were fake or undeliverable.

Bill Clinton, facing twin deficits of the budget and the current account after the victory in the Cold War, promised in 1992 to vitalize the U.S. economy by spinning around “It’s the economy, stupid.” He actually changed the traditionally pro-union economic policy of the Democrats to the more pro-business one.

George W. Bush didn’t clearly illustrate the change at his inauguration. But he seemed to make the social security policy of the Republicans more inclusive by “Compassionate Conservatism.” And of course, he led the country to fight terrorism after 9/11.

Then eight years ago, Barak Obama made us believe he would “change” American foreign policy from unilateralism to more multilateral and consultative one. He also called for a “world without nuclear weapons.” Although never regarded as a model abroad, he initiated the “ObamaCare” in the States.

And now, it’s Trump’s turn. Under the slogan “America First,” he does claim a change. But it could be protectionism, it could be abdication of alliance responsibility, and it could be a closure of the American society. For those who voted for Trump, they could be the next values America will hold. But at least for me, they are not appealing at all because of their negative nature. Furthermore, “America First” would weaken the United States. Protectionism will deprive robustness from the U.S. economy. Fewer American responsibilities in the alliance management mean the weaker U.S. leadership and the deterioration of the security environment as a result. Trump’s change is more likely to harm both the image and the interests of the United States.

Some speculate that the way he presented a change was populistic and destructive for the election campaign tactics, and President Trump will become much more realistic. If that’s true, I should be relieved. But at the same time, I will be deeply disappointed at the fraud nature of this election, and American democracy. Therefore, the loss of the U.S. soft power anyway.

More to follow. But the update will be late due to my personal reasons.

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